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About Me
WATCHING was born from a personal fascination with great watches, those objects that blend precision, history, and beauty into something you can wear every day. Whether it’s a legendary diver, a minimalist dress piece, or a hidden gem from a small independent maker, I believe every timepiece has a story—and a feeling—worth sharing.
The name Watching means more to me than just timepieces. It’s about how we move through the world: watching the sea while sailing, the light shift on your wrist while sunbathing, the seconds tick by on a quiet morning, or the horizon unfold during travel. It’s about pausing, observing, and being present—especially in the moments we enjoy most. Watching is a state of mind.
This site is built on over 25 years of experience in the world of specialized watch magazines. After decades of writing, reviewing, and studying horology up close, I created Watching as a more personal space—to share what matters, beyond press releases and passing trends. I’ve seen watches come and go, brands rise and fall, and through it all, the same truth remains: a great watch connects with you.
WATCHING is for anyone who has ever admired the sweep of a seconds hand or felt the quiet joy of strapping on a well-made watch. We don’t chase hype—we care about quality, character, and the connection you build with what’s on your wrist.
If you’re here, you’re probably searching for your next watch—or maybe just enjoying the ride. Either way, welcome. We’re glad you’re Watching with us.
Fanny Zafraka
